ROOPE
MUHONEN
Hi, this is my portfolio. Here is what I have been up to lately in marketing and AI. Throw the stickers around or tap one to open it. You never know what is around the corner.
Hi, this is my portfolio. Here is what I have been up to lately in marketing and AI. Throw the stickers around or tap one to open it. You never know what is around the corner.
I run Baboon, a digital marketing agency, and I build my own software. Below is what that looks like in revenue, tickets and shipped products.
I sit where marketing meets AI. I plan the marketing campaign, write the hook, set up the ads, and then build the AI tool that makes the next marketing campaign faster. Claude Code and Claude Desktop are open on my screen all day.
I have sold construction supervision on TikTok, festival tickets on Meta and hotel rooms through a booking engine I set up. I also wrote the software for bowling alleys and caterers because the existing tools were not good enough.
Years of websites, search visibility, social media and organic content for companies. That is where I learned what makes people click, stay and buy.
The business side of marketing: models, money and growth.
Baboon: social media, Meta ads, websites and drone filming for companies all over Finland.
Festival tickets, hotel rooms, a newspaper going online, builders on TikTok. Marketing campaigns in the hundreds, B2B and B2C.
AI consulting, and custom tools built with Claude Code when no product fits: CaterWay, Keilarata.fi and Tarkkamitta.fi.
A caterer was drowning in quote emails.
What I builtCustomers price their own menu in seconds. It grew into a SaaS.
No more quotes by hand The problemNo modern booking software existed for bowling alleys.
What I builtOnline lane booking and payments, run from one dashboard.
Booked and paid online The problemMeasuring CAD files for million-euro quotes took hours of printouts.
What I builtAI measures the drawings on their own computers. Confidential files stay in house.
~500 hours saved a yearI usually work directly with the CEO, because my work tends to be business critical.
Where does time go? What should AI take over?
An existing tool if it fits. A plugin, an automation or a custom build if not.
People use it every day, not just once.
Measure, fix, improve. Until it runs on its own.
Roope Muhonen is a marketing and AI professional from Helsinki, Finland. He runs Baboon, a digital marketing agency, and builds his own software with Claude Code, including CaterWay and Keilarata.fi.
More than 175,000 € in revenue from TikTok for Valvorak in six months, over 500,000 € in festival tickets for Olavinlinna Live with Meta ads, the full online presence of Hotelli Savonlinna, marketing campaigns in the hundreds, and an internal AI tool that saves Kateplan hundreds of hours a year.
He worked for years on websites, SEO, social media and organic content for companies before starting his own business in 2020. He has a master's degree in entrepreneurship and works fluently in Finnish and English.
Custom tools for clients when no product fits: CaterWay for quote automation, Keilarata.fi for bowling alley bookings, and Tarkkamitta.fi, which measures CAD files with AI on the client's own computers.
Claude Code and Claude Desktop are his daily drivers. He builds AI agents for customer service, software upkeep and error handling with Sentry, and uses Gemini for language, Lovable for prototypes, plugins that connect AI to Gmail, Canva and Affinity, and local open-weights models.
Email roope@baboon.fi.
Roope Muhonen on helsinkiläinen markkinoinnin ja tekoälyn ammattilainen. Hän vetää digimarkkinointitoimisto Baboonia ja rakentaa omia ohjelmistoja Claude Codella, kuten CaterWayn ja Keilarata.fi:n.
Yli 175 000 € myyntiä TikTokista Valvorakille kuudessa kuukaudessa, yli 500 000 € lipunmyyntiä Olavinlinna Livelle Meta-mainonnalla, Hotelli Savonlinnan koko verkkonäkyvyyden sekä satoja markkinointikampanjoita.
Hän teki vuosia verkkosivuja, hakukoneoptimointia, sosiaalista mediaa ja orgaanista sisältöä yrityksille ennen kuin perusti oman yrityksen vuonna 2020. Hänellä on yrittäjyyden maisterin tutkinto, ja hän työskentelee sujuvasti suomeksi ja englanniksi.
Räätälöityjä työkaluja asiakkaille, kun valmista tuotetta ei ole: CaterWay tarjousten automatisointiin, Keilarata.fi keilahallien varauksiin ja Tarkkamitta.fi, joka mittaa CAD-tiedostot tekoälyllä asiakkaan omilla koneilla.
Claude Code ja Claude Desktop ovat päivittäisiä työkaluja. Lisäksi Gemini kieleen, Lovable prototyyppeihin, liitännäiset Gmailiin, Canvaan ja Affinityyn sekä paikalliset avoimet mallit.
Sähköposti: roope@baboon.fi.